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Control and analysis of the cost of SEO promotion

Rankinity 7 years ago updated by Kirill Bigai 7 years ago 6

We plan to add "Finances" section to the Rankinity control panel. Please read this section description and vote if you like an idea.


SEO promotion of any serious project implies cooperation of the project author on one side and SEO specialists or an independent Internet promotion company on the other side.


Typically, the workflow implies preliminary planning of supposed costs spent on SEO promotion of the project and further control of how the funds are implemented.


And here few problems arise – problems currently not having any efficient and simple solutions:


  • How to put the SEO budget under control and get timely and detailed information of every action SEO specialists take?
  • How to track the efficiency of expenses and reveal the most successful SEO moves?
  • How to automate typical financial reporting actions making the analysis of SEO expenses maximally easy?


In this section of our service you will be able to solve all of the above problems. This gives website owners and webmasters the ability to evaluate promotion work more precisely. And SEO specialists are able to optimize their everyday financial reporting operations.


We will be glad to hear your suggestions and ideas regarding the functionality of this section.


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I think it's crucial for the project.

I'm trying to promote website myself and there is what I think is important:
1. Results of the promotion campaign (by keyword, keyword group and whole campaign)

2. Weekly budget on each keyword, keyword group and whole campaign

3. Weekly acquired links on each keyword, keyword group and whole campaign

4. Traffic estimator for each keyword, keyword group and whole campaign

5. Actual traffic from the keyword, keyword group and whole campaign


If you create all these things, it would be #1 solution on the market.


Thank you for your feedback!


>> 1. Results of the promotion campaign (by keyword, keyword group and whole campaign)


In our service you will be able to check your website positions by all project keywords, by a group of keywords or by individual keyword. In real-time, without page reloading.


>> 2. Weekly budget on each keyword, keyword group and whole campaign

>> 3. Weekly acquired links on each keyword, keyword group and whole campaign


Good ideas, we will think how to implement them.


>> 4. Traffic estimator for each keyword, keyword group and whole campaign


This task is not trivial and requires complex calculations or integration with external services like Google Adwords Keyword Tool.


Moreover, the traffic estimation task is a part of the complex problem of keyword research. We assume that our clients conduct keyword research (with a help of Word Tracker, Keyword Discovery, etc) before using our services.


>> 5. Actual traffic from the keyword, keyword group and whole campaign


We offer Google Analytics integration. You will be able to evaluate traffic by all your project keywords and compare it with keyword positions changes.


As regarding to #4.

Of course, everyone is doing keyword research on his own, but what I meant is to provide me a tool which will help me to understand what keyword or keyword group is more important for me.

As a solution, you can just add editable column "Traffic estimation" during "keyword creation" in your system. So I will add manually my assumption about traffic and then I will understand that Keyword #1 is more important for me than keyword #2 AND keyword group #1 is less important than keyword group #2.

Does it make sense? Thanks

Thank you for the clarification. We have added this feature to our backlog.

We have implemented the ability to set the weight (or importance) of keywords as you requested. The greater the weight of the keyword the more it affects the overall visibility of the site. You can test this feature in your project. :)

Thanks! I will. 

It's a really great feature. I also think that it would be even more useful if I can put specific number as weight, because as you may know there are a huge range of impressions for different words.

For example, my campaign may have "exact queries" with impressions: 10, 100, 1000, 10000. I don't want to underestimate this feature it's just couple of thoughts for improvement.


You definitely did a big step forward with your implementation of weight. Thanks